Ghanaian media personality Cynthia Tima Yeboah, better known as Tima Kumkum, has addressed the criticism she faced over her appearance at musician Efya’s white wedding.
The television presenter faced criticism on social media after attending the star-studded ceremony, with some users questioning her outfit and colour choices. Tima, however, seems unbothered by the comments. She responded in a video posted online, along with a strongly worded caption defending her fashion choices and lifestyle.
In her post, the show host said decency and contentment are important to her. She explained that her priorities are peace of mind, financial stability and giving her children the best life she can—not impressing other people. She also said she has no plans to compete with anyone, pretend to be someone she is not or spend more than she can afford to meet social media users’ expectations.
Tima said her priorities are having a roof over her head, enjoying peace of mind, dressing decently, living within her means and caring for her children.
“Living life on my own terms. Decency and contentment are my hallmarks. All I need is a roof over my head, peace of mind, decent clothing and the freedom to live within my means and give my kids the best in life. I won’t compete with anyone, pretend to be what I’m not or spend money I don’t have just to impress social media.
“I’m not fake, and I refuse to become one to please people. I wear what I can afford, live how I can and enjoy what I have,” she wrote.
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The presenter also said she was disappointed by what she sees as society’s growing focus on how people dress. She noted that everyone has different financial situations, personal challenges and priorities.
“It’s actually sad that people have become so obsessed with how others dress that they forget everyone has their own struggles and priorities. If my dressing doesn’t meet your standards, that’s perfectly fine. But please, allow me to live,” she added.
Tima restated her choice to put personal happiness and being true to herself ahead of public approval. She said she would keep living by her own rules without pressure to please others.